BUILT ON STRENGTHS 

THE SUMMARY 

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When Transcona Roofing looked ahead after the pandemic, owner Rich Marchetti wasn’t content with maintaining the status quo, he had a bold vision for the future. A natural futurist, Marchetti wanted to see big changes that would position his company as the roofer of choice in the Manitoba construction industry. 

To make that vision a reality, he partnered with Wendy Hofford, founder of WH Strategic Drive Inc. and a Gallup-Certified Strengths Coach, who suggested he invest in his people first. Through CliftonStrengths coaching, leadership development and realignment of roles, Transcona Roofing has seen remarkable results: engagement climbed from 80% to 97%, profitability is steady for the first time since Marchetti has been at the helm, and industry recognition now places them among Canada’s top employers.